When a cause moves forward, your role needs to be redefined.
Brand Perception Case Study

When a cause moves forward, your role needs to be redefined.

#education
THE CHALLENGE

Expectations regarding the new role of a civil society organization

After more than a decade leading the development of a national public education initiative, a civil society organization faced a new challenge: redefining its role in a landscape where the policy was already in place. The situation called for less mobilization and more strategic support and forward-thinking.


The Central Question

What kind of leadership is expected of an organization when its main project moves from the mobilization phase to the sustainability phase?


The Approach

Listening to the Ecosystem

An in-depth qualitative study was conducted, involving individual interviews with various stakeholders from third-sector organizations, board members, sponsors, and decision-makers associated with the educational project ecosystem. The methodology sought to integrate different perspectives on expectations, challenges, and the organization’s strategic role.

FINDINGS AND RECOMMENDATIONS

From Builder to Guardian

 The research revealed the organization’s historical role as a key player in shaping public policy. At the same time, a vague sense of uncertainty emerged regarding its future direction. Now that the groundwork had been laid, what would its new role be? 

There was a strong expectation that the organization would position itself as a guardian of the policy, responsible for ensuring the quality of its implementation, identifying deviations, upholding standards, and driving its evolution over time.


Based on these readings, it was possible to:

→ Reorient operational priorities, with a focus on monitoring and effectiveness.
→ Maintain a clearer repositioning in communications with the ecosystem.
→ Make room for an agenda of continuous policy improvement, linked to issues such as diversity, equity, and consistency throughout the educational journey.
Key Learning

When you listen thoughtfully and responsibly, the future is no longer just a guess.

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