Studies
In-depth readings on the market, consumer behavior, and cultural context for professionals and companies seeking to make informed decisions.
SC Insights
Brand and Consumer Insights Observatory for the Santa Catarina Wine Industry
A study that examines the Santa Catarina wine industry through the perspectives of producers, consumers, territory, and brands, generating strategic insights to support positioning, communication, and sector development decisions.
Research project approved under FAPESC Public Call No. 13/2025 – Women + Tech Program, 4th Edition.
AI in Everyday Brazilian Life
7 out of 10 Brazilians use AI at least once a week. At the same time, only 1 in 100 considers AI to be "very trustworthy." These findings come from the study "Relief and Distrust: The Brazilian Dual Attitude Toward AI," which surveyed 674 people living in cities with more than 100,000 inhabitants across all five regions of Brazil.
The full study will be presented during a free live online event on June 16, hosted by VOZ Unfold, an initiative by VOZ Colab dedicated to critical thinking. Registered participants will receive a digital copy of the full report by email after the event.
